But in the Information Age
with 50% of Americans already using the internet, and with
medical information their #2 reason for going on-line (you already guessed that sex
was #1, didn't you?), the medical office in the future will be as likely to have a
website as a telephone or a yellow pages ad. Remember what you said about getting a
microwave or a cell phone? "No reason to get one" changed into "I couldn't
live without it!" pretty fast, didn't it? Same with a website.
There are as many reasons to have an office website as there are physicians who have
them. However, certain themes constantly recur: promotion of your practice, patient
education about specific disease entities, dissemination of information about your
practice (hours, map, etc), and similar issues. If you think about it, and get to know
what is already out there, you may find that you are ready to at least explore the idea.
Another idea: time and money are usually the things that limit us. With the internet,
its potential and its rapidly evolving capabilities, we are more limited by our
imagination than by either time or money.
Once you decide to have a site, you need to do three basic things: decide what you want
it to do, design it (either yourself or someone else), give it an address, and host the
address on a server.